Survey Finds Most Florida Small to Medium Business Owners Feel Prepared for Another Wave of COVID-19

The majority of small- to mid-size business (SMB) owners in Florida (85%) say they are prepared for another wave of COVID-19 according to a survey conducted by Comcast Business.

The survey found that Florida SMB owners are more confident about their pandemic preparations than American business owners in general. Data from the recent survey shows 78% of SMB owners across the country feel ready for a second wave of the coronavirus.

Research also reveals that Florida SMB owners appear to be using the pandemic to learn new ways innovate, adapt and future-proof their businesses, with 93% responding they consider themselves more tech savvy after introducing new technology processes in to their operations. Once again, the response from Florida business owners was higher than the overall response, with only 79% of US business owners saying they are feeling more tech savvy.

Unfortunately, nearly all Florida SMB owners (97%) have already been impacted or expect to lose revenue this year because of COVID-19, compared to only 86% of SMB owners across the country.

“Whether they are dealing with situations they are used to every year, like hurricane season, or something as unprecedented as the COVID-19 pandemic, small to medium business owners across Florida are resilient and constantly evolving to best serve their customers,” said Rich Rollins, Vice President of Comcast Business in Florida. “Comcast Business is committed to being a partner and resource to these businesses as they bounce forward from the pandemic.”

Powered by a gig-speed network, seasoned engineers and award-winning business tools and services, Comcast Business is helping businesses of all sizes remain connected, secure and agile – from anywhere, on any device. Comcast Business has teamed up with leading brands, including American Express, Inc., Amazon Web Services, and more, to develop free webinars, resources, and tools for business navigating this new environment.

Methodology
The results presented in this release were compiled from research conducted among Comcast Business customers.  We targeted SMB owners, presidents, and CEOs to ask them about how their business has been impacted by COVID-19, how they are currently managing their business, and associated recovery plan.  The survey was conducted online, and 594 respondents were collected between August 18 and August 23, 2020.