South Florida’s Latin community gathered this past weekend for one of the most important soccer games of the year. Fútbol fans adorned their team’s colors on Sunday night for Copa America’s final, Argentina vs. Colombia. Everything was on the line. While Colombia wanted to win the prestigious title for a second time, Argentina fought hard to get their 16th cup and become the team with the most wins ever.
![a dj plays music with a big tv screen in the back](https://s20326.comcast-corpcdn.com/wp-content/uploads/sites/24/2024/07/123A5523-1024x704.jpg)
Millions watched the historic rivalry at watch parties across the American continent including at one of Miami Beach’s most iconic spots. Florida’s technology leader took over The Clevelander to give fans a front row seat to the nail-biting match. The event was possible thanks to NOW TV Latino‘s live programming. The new Comcast product features 25+ Spanish-language streaming TV channels.
![Watch party at The Clevelander](https://s20326.comcast-corpcdn.com/wp-content/uploads/sites/24/2024/07/123A5667-1024x704.jpg)
Launched less than a month ago, this new service is quickly growing in popularity across the Sunshine State. NOW TV Latino offers thousands of hours of movies, shows, and news for only $10 a month. Plus, a subscription to Peacock and 20-hour DVR service are also included in the affordable price.
Comcast experts from local Xfinity stores attended the watch party to answer any questions about this new product. Rafael Perez is a Retail Consultant based in South Florida. He loved being at the event. Perez said NOW TV Latino is going to exceed expectations for new and existing customers.
![eight people pose for a picture with a now sign](https://s20326.comcast-corpcdn.com/wp-content/uploads/sites/24/2024/07/img_07142024_165732456-2-1024x682.jpg)
“NOW TV Latino is just what a big portion of our customer base needed,” said Perez. “It is perfect for those that want to watch TV in their native language without having to pay a high price or commit to a contract.”
NOW TV Latino, offering some of the best Spanish-language programming, can be viewed at home or on-the-go via the Xfinity Stream App. Whether it’s your favorite telenovela or the next big sporting event, it’s now all within reach.
![Two soccer fans pose for a picture](https://s20326.comcast-corpcdn.com/wp-content/uploads/sites/24/2024/07/123A5679-1024x720.jpg)
Bryan De Benito is a Retail Consultant from Kendall’s Xfinity store. He also joined in on Sunday’s festivities at The Clevelander. He enjoyed spending time with his fellow soccer fans and emphasized the importance of giving customers more options.
“I think it’s amazing that as a company we are trying to expand our services to truly cater to everyone,” said De Benito. “The feedback from my customers has been very positive. They say being able to watch exactly what they want in one place and at such an affordable price is a relief.”
![NOW branding and signage](https://s20326.comcast-corpcdn.com/wp-content/uploads/sites/24/2024/07/123A5485-1-1024x683.jpg)
NOW TV Latino is just one of the many innovative products launched by Comcast. Click here for more information on NOW Mobile, NOW TV and NOW StreamSaver.